'3 Keys to Planning Your Link
Popularity Strategy'
Taking an active, targeted
approach to your Web marketing campaign is key to your
success. And one of the most fundamental methods of
promoting your Web site is through strategic linking.
The linkage process involves finding Web sites that fit well
with your own business, product line and services, but are
(of course!) not in direct competition with you.
Simply by getting other targeted Web sites with high volumes
of traffic to link to you, a percentage of their traffic
will become your traffic.
This can increase your sales exponentially.
In fact, strategic links can generate more traffic to your
site than anything else (other than getting - and keeping -
a top #1-5 position on a major search engine).
The drawback to the linkage process is that it's plain hard
work.
Automated systems (such as free-for-all (FFA) links pages)
are not the answer. They deliver inferior and generally
useless results, unqualified tire-kickers and endless spam.
Don't go the FFA route - it will NOT build your business
because it isn't targeted.
The truth us that links to get targeted, qualified site
visitors - your potential customers - can ONLY be generated
through one on one contact with other site owners, one email
at a time.
Your successful linkage campaign will require plenty of
hours, effort and relationship building skills, but the
benefits include...
More traffic. Better search engine positioning. More profits
and sales.
Even with these benefits, are you wondering if your efforts
will be worth it? Here are 3 useful incentives to keep in
mind:
1. You will make your site a destination of choice
You will add lots of value to your site and become a
'favorite' by creating a reciprocal links page. Build strong
bonds with sites that already have lots of exposure. Give
your visitors the quality they seek, and they'll return
again and again.
2. You will improve your search engine rankings
Quality links are essential. The more high traffic sites you
have linking to your site, the more popular you become. The
more popular your site appears to the search engines, the
higher it will be ranked.
3. You will boost your credibility
You will boost your exposure and your credibility. Having
sites link back to you is as good as an endorsement, and
direct marketers know that endorsement marketing generates a
lot more sales.
BACK TO THE LINKING LIBRARY
